Social media feels like the land of opportunity. There are so many stories of small businesses that caught a viral wave and rode it into marketing glory. These tales buoy the hopes and dreams of others as they venture into the uncertain territory. However, leveraging social media requires a plan and … More...
Marketing will never be easy...
but it can be much simpler.
You just need the right elements.
Remember when marketing your business was as simple as running an ad in the paper or a commercial on the radio? Those days are gone forever. Now, media has fragmented into countless channels, full of opportunities but they come with a complexity that can be overwhelming. Which ones are right for your business? At SynaVista, we have developed “The Elements of Online Marketing” to leverage the best opportunities for businesses to market consistently and effectively.
The Elements of Online Marketing
The key to successful marketing is knowing what to do and then doing it consistently. The Elements of Online Marketing provide a simple way to leverage proven techniques as a regular part of your day to day business.
How Does All This Work?
First Things First
Before you decide you are ready to get serious about your online marketing it’s important to make sure you have a foundation from which to base your efforts. There are two major things that need to be in place. A solid Brand, and a Website. Without these any online marketing will be diminished.
Your Brand + Website Are The Foundation Of Your Marketing Efforts
Blog – Marketing in the Wild
There's a regular section in WIRED magazine that I gravitate to every month. It's easy to miss because it's not a main feature, and it hides innocuously in a sidebar of every issue. It's called "Jargon Watch" and its location may be a very inspired piece of design because I think it belies the … More...