What is it?
Paid Search ads offer businesses the opportunity to put their products and services in front of consumers who are looking for them in search engines. It’s a great means of directly accessing people who are already in the purchasing pipeline. The system for deploying Paid Search campaigns from Google and Bing have advanced greatly to make them more user friendly. It takes an experienced marketing partner to use them effectively to get the most out of your ad budgets.
How Does it Work?
Paid Search advertising allows businesses to bid on the premium spots on Search Engine Results Pages. It doesn’t come with price lists or rate cards. Instead, the standard pricing model relies on a cost-per-click (CPC) based auction. This system means that competitive terms will cost more than those that are less sought after. These terms that are established in your account, your bid prices are established and ads are written to entice viewers to click through to your landing page. If they do click, you pay from your account.
What You Get
We take the headache out of AdWords and craft campaigns and collateral tools (ads, landing pages) that are effective and that get the most out of your ad budgets.