Email is the grandfather of internet technologies. It is the oldest of the online media tools, yet it remains a trusted form of communication. Over 170 million emails are sent every minute. But, its ubiquity is part of the challenge. As email use has grown, inboxes burgeon with unsolicited spam and users move past a clutter of email with barely a glance.
The top reasons for U.S. email users to unsubscribe from a business or non-profit email subscription are too many emails and content that is no longer relevant
However, many businesses don’t have an email list or don’t know how to use the list they own. Email marketing requires technical and creative expertise. From the technical perspective, list management and maintenance can be the difference between your message reaching its target or it being shuttled off to the spam filter. On the creative side, a weak message may reach its target but fail to deliver results.
At SynaVista we have delivered thousands of emailers that motivate recipients and build our clients’ businesses. From seasonal offers to grand openings, to quarterly newsletters, we know how to rise above the clutter of inboxes with eye-catching graphics and strategic campaigns.
Don’t have a list? Now’s the time to start! We’ll help you with a list building strategy to develop an audience and then start delivering your message to get results.