Before you decide to get serious about your online marketing it’s important to make sure you have the foundation in place. There are two major components that you must have in order to use online marketing effectively. A solid Brand and a Website. Without these two foundational elements your online marketing efforts will be diminished. Here are the minimum requirements:
A business website is more than an attractive page that’s all about you. It needs to be a dynamic online destination for your audience that provides them with a fresh stream of content. To do this effectively requires a content management system (CMS) like WordPress, Drupal,or JOOMLA, that is easy to update and allows multiple users access to the site. Aesthetically, it needs to be a strong visual representation of your business that is designed as a marketing tool.Need a Website Upgrade?
Which brings us to the other foundational requirement; a solid Brand.Your business’ brand is more than a logo. It’s the way that the customers and employees view your business. Has your brand been cobbled together over the years without a real concerted effort to define your business? A consistent representation of your brand will make it easier to market to your audience.Time to Point Up Your Brand?