Local Search is a constantly moving target and the growing importance of SERP features like the Local Pack continue to provide challenges and opportunities for business. We track developments to monitor the impact of changes for our clients and Google dropped an interesting new feature today that might have significant impact on local rank in the coming year. Google officially announced the addition of videos to Google My Business (GMB) accounts. This has been percolating in beta for some time but now it’s official.
The new toolset allows both business owners and customers to add videos of up to 30 seconds in length to GMB accounts.
Here’s how it works according to Google:
- Videos will appear in the overview tab of the Google My Business Dashboard
- Customer uploaded videos can be found in the ‘customer’ tab
- Merchant uploaded videos can be found in the ‘by owner’ tab
- All videos can be viewed together in the ‘videos’ tab
- After upload it could take up to 24 hours for the videos to appear. Once live, they will display where local photos do.
In addition to uploading videos, merchants will have the ability to flag inappropriate videos through their dashboard. Native mobile support and notifications for new customer videos are coming soon.
It’s not clear (and never is) if this will have any impact on rank but we think it will and plan to begin working with clients to add smart brand videos to their accounts. It presents a better way to convey information to consumers and is a familiar media type for people to consume. It will be interesting to see if this evolves into a whole new SERP feature that caters specifically to Local Businesses.
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