Site Search adds greater insight to understand your website visitors. If you have set up an in-site search feature, site search allows you to see what visitors are typing into that search field. It’s simple to set up and will start generating results immediately that can really give you an advantage in your web marketing.
If you haven’t set up any web analytics in you site you can start here with Google Analytics, or there are a few good open source choices as well. For this tutorial we will be using Google Analytics.
1. Log into your account. You should see the default dashboard. On the far right in the orange nave bar click on “Admin”
2. At the Admin screen you will see your profile. Click on the domain name listed that you wish to set up for site search
3. In the next profile screen there is a list of tabs starting with “Asset,” “Users,” etc. Click on the tab labeled “Profile Settings”
4. Scroll down to the bottom of the profile information page until you see”Site Search Settings.” Click the radio button for “Do track Site Search
In the field for query parameters type in the appropriate character or word for your content management system. For example the content query for WordPress is “s”. Other content management systems will have different terms:
The Google Analytics “Query Parameter” for JOOMLA is “searchword”
The Google Analytics “Query Parameter” for Drupal is “search”
Click the check box for strip query parameter out of url (we really don’t tneed to see it with the extra characters in the analytics)
Then click Apply
You should begin to see data immediately when people use the internal search function of your website.