What is it?
Content Marketing has become a fundamental aspect of just about every marketing strategy. Every business has a core expertise that provides value that distinguishes it from its competitors. Using that expertise as a distributed resource to build relationships is the essence of content marketing. Articles are written that position you as an expert, offering a solution to a problem faced by your target audience. This works to reach potential customers when they are searching at the problem solving level. It is a powerful way to provide value and interact with consumers by building relationships and credibility through media (articles, videos, white papers, etc.). It’s a way to share your knowledge as a brand and position your business as the best solution to a consumer’s need or desire.
How Does It Work?
It starts with a strategy that identifies your audience and then developing content that addresses their areas of interest or problems. We develop a content map that charts out the strategy for 6 months and we then incorporate it into your editorial calendar. Using your website as a platform to publish your content, it is then disseminated to audiences via social media channels.
What You Get.
Unique, unpublished content, written by professional writers, designed to catch your audience’s attention. You decide the interval then we develop a schedule for publishing to your website and promoting on social media with an online editorial calendar.