Dental marketing has become fiercely competitive as more practices open and vie for patients, but direct mail and basic SEO just don’t cut it any more. By the time consumers are searching for “dentists in your town” your practice is just one in a crowd. What if there was a way to engage potential customers before they were searching for a dentist and instead connect with them when they were searching for the answer to a dental related question? That’s the essence of Content Marketing for dentists and it’s a powerful tool that is changing the face of online marketing.
Here’s an example of what it looks like when used.
Based on a list of your dental services and procedures, you have a content marketing agency create a series of articles that address the fears and concerns that consumers have pertaining to those services and procedures. For example, many people will find themselves in the unfortunate position of having a loose filling fall out. It can be a panic inducing moment and will send people to search engines with a query like ”My filling fell out, what should I do?”
More Than an FAQ
Your content marketing agency will have engineered high quality, unique content articles that address problems like this and will have pushed them into social media and search engines so they will perform well for these types of searches. Specifically it might be an article. “What to Do If You Lose a Filling.” That article will be far more than the simple answer to a question it will address causality, immediate steps that should be taken as well as long term solutions. Thanks to the caliber of the content and the localization aspects of search algorithms, when the panicked consumer types in their query, they will find your article and click on it. Now you will have entered the “buyers journey” much earlier than when there is a cattle call looking for a dentist. You will have solved their immediate need and they will be on the website of a local dentist at the very moment when they are in need of one.
Why Does It Work So Well For Dentists?
This strategy works exceedingly well for dentist because there are many fears and questions surrounding dental emergencies. At it’s simplest level you are just answering your potential customers questions but the extended strategy is much more precise and requires a proven approach. At SynaVista we have helped many dentists market effectively with content and we can help you too. If you are ready to take your practice to another level with marketing that is effective, affordable and will continue to deliver results for many years to come, contact us and let’s discuss the ways Content Marketing can help your practice.