What is it?
The grandaddy of social marketing is alive and well and remains one of the best ways to engage an audience and motivate them to take action. But, its ubiquity is part of the challenge. As email use has grown, inboxes bloat with unsolicited spam and users move past a clutter of email with barely a glance. Email marketing requires technical and creative expertise. From the technical perspective, list management and maintenance can be the difference between your message reaching its target or it being shuttled off to the spam filter. On the creative side, a weak message may reach its target but fail to deliver results.
How Does it Work?
The starting point far email marketing depends on your email list. If you have a list, it is incorporated into a bulk mail system like Mail Chimp, or iContact. We set the system up and import your list, creating your email audience. There are two basic types of emailers we can incorporate into your email marketing plan: promotional emailers and e-newsletters. These serve different purposes and can be used most effectively together. Our design team develops messaging and graphics to maximize response. We then schedule the bulk email delivery and monitor results.
If you don’t have a list, we can help. There is a right way to start a list and a wrong way. Buying email addresses is the wrong way and we don’t do it. A robust email list takes time to develop but the payoff is a genuine audience that is actually interested in your brand. If you are interested in email marketing and don’t have a list, contact us and we can get you started. We’ll help you with a list building strategy to develop an audience and then start delivering your message to get results.
What You Get
Our email marketing programs can include promotional emailers and e-newsletters. When you sign up, we develop a plan that incorporates the best approach and interval and then we take care of the rest. You get custom designed emailers delivered to your audience on a predefined schedule.