What is it?
Pandas, Penguins and Hummingbirds, oh my! This menagerie has come to the forefront because they all represent algorithmic updates to Google’s search engine. The impact can be substantial to business where being found online is the difference between flourishing and going out of business. But the rapid changes have left many business owners paralyzed into thinking they can’t influence their ranking. You can. The constantly changing environment means you need a strategy that will work for the long view. Effective organic search is a process and takes time. Our approach leverages proven white hat strategies. By ensuring your business ranks for the products and services you sell, in the areas you service, you can increase your web traffic and, ultimately, your bottom line.
How Does it Work?
While the new search paradigm is intrinsically tied to content marketing, there are still ways to leverage local search traffic through link building and landing pages. We develop a keyword phrase set for your business that matches the words that consumers search for your products and services. We build fresh content into landing pages to match the keywords and geographic areas. We then use our extensive network of web properties to push theses landing pages. The chain reaction results in your business not just ranking for what makes you money, but also means your brand will occupy multiple spots in the search engine results pages.
What You Get
Deployment depend on the geographic areas you are interested in and will be scaled to accommodate your goals. Each area will have custom landing pages developed that feature unique content designed to rank and convert visitors. Link building and on domain content also play a role in each local search campaign.