What is it?
Advertising in social media continues to evolve. Posts, tweets, and updates flow through social media platforms organically but the impression rates are constantly dropping as platforms seek to monetize their properties. Native ad formats match the form and the function of the user experience in which it is placed; native ads in Facebook look just like a Facebook Post, for example. Native ads represent the tipping point for businesses to access the power of social media as an advertising platform. It’s cost effective, scalable, and it provides granular demographic tools that allow for precise targeting. Even for small budgets the impact can be huge and since it is integrated with other marketing tools it represents a powerful way to expand the reach of your message.
How Does it Work?
Content that is designed specifically for each platform is promoted to an audience that matches the social or content targets. Budgets are established and target audiences are set. Then the ads are monitored for performance. Click throughs and engagement on social platforms typically mark the success of each effort.
What You Get
We craft posts generated from content marketing and social media efforts, then establish budgets and schedules to maximize the exposure to your target audience. Each month you will get a snapshot of your native advertising expenditures and performance. We currently offer native advertising support for Facebook, Twitter and LinkedIn.