What is it?
Social media is a fundamental part of everyday life. Consumers use many channels (Facebook, Twitter, Instagram, Linked In, etc.) to stay connected with friends and coworkers. But they also use it to track their interests, both professional and recreational. Tapping into the attention of these audiences allows you to insert your brand into consumer’s lives. Not as a heavy-handed salesman, but as a resource for information, savings or entertainment.
The art of leveraging social media requires knowledge and experience with both audiences and the nuances of each channel. It’s crucial to generate activity, comments, and followers to truly grow your social media presence. Businesses often fall victim to the idea that because they use social media as an individual, they can transfer that approach to their business. It simply doesn’t work that way. Pitfalls on social media can be costly and can set you back further then when you started. But, a well planned and executed social media strategy, integrated with your other marketing efforts can be impactful and cost-effective.
How Does it Work?
With a variety of social media channels in use today, any social media strategy starts with an assessment of the opportunities available for your particular business. A combination of Facebook Twitter and LinkedIn may suit one business but it may not be right for another. We assess the opportunities and develop an audience profile and then build monthly plans for leveraging the channels with scheduled social posts and monitored interaction to put your business in the mix.
What You Get
Depending on the combination of social channels you select (see package prices here), you will get scheduled posts written by people who can channel the voice of your brand through social interaction. Posts are monitored for basic interactions and anything that requires additional information is communicated to you for further action. See our Social Media package plans here for pricing and details.